“Klorane, force de la nature” is written by THE PILL.
directed by augustin lacape
produced by Telephone Maison
Cabriolet team
Thibaut Ceasar – Colette Youinou – Mathilde Texereau Perrier
we had the pleasure of working on a playful and imaginative advertising campaign for Klorane. The concept was portraying characters performing physical activities not with their muscles, but with their incredibly strong and long hair. The campaign consisted of two short capsules, each showcasing the extraordinary strength of hair in a cartoonesque, surreal manner.
To achieve this effect, we constructed a long, rigid wig to convey the visual tension of the hair holding her weight. The actress was discreetly supported by three small platforms, which were carefully removed during post-production to create the illusion that her hair alone bore her weight.
To achieve this effect, we constructed a long, rigid wig to convey the visual tension of the hair holding her weight. The actress was discreetly supported by three small platforms, which were carefully removed during post-production to create the illusion that her hair alone bore her weight.
